Caroline Jarrett is the leading user experience and usability consultant specialising in forms and surveys.
Caroline set up her business Effortmark Ltd in 1994, working on a wide variety of forms (paper and web), websites, transactions, and surveys. She's written extensively on these themes and speaks regularly at international conferences on design, usability, surveys and forms.
Since 2013, she's mostly been working with the UK Government Digital Service. Her main focus there is on design patterns for forms, which she spoke about at the SDinGOV conference.